Why visit Turkey, the variety story at unbeatable value.
Turkey punches in a category of its own: a country with Roman and Byzantine ruins denser than Italy (Ephesus, Aphrodisias, Hierapolis, Pergamon), Ottoman Istanbul straddling two continents, lunar landscapes you can fly hot-air balloons over, and 1,600 km of Mediterranean and Aegean coastline that's been a beach destination since Antony and Cleopatra honeymooned at Marmaris. And because of the Turkish lira's multi-year inflation collapse, foreign currency travelers get all of this at prices that feel like 2010.
The currency story shapes the whole trip. The lira has lost roughly 90% of its value against the dollar and euro since 2018, and 2026 inflation is still running double-digit. For a traveler paying in euros, dollars, or pounds, Turkey is now one of the best-value destinations in Europe and the eastern Mediterranean, a sit-down restaurant dinner with drinks lands around €15–25, a 5-star Bosphorus-view hotel runs €120–220, and a Bodrum gulet (private wooden yacht) charter for a week sleeps 8 for €4,000–8,000 fully crewed. The flip side: many tourist-zone restaurants and hotels now dual-price in euros or USD alongside lira (look closely, sometimes the lira price is intentionally crossed out in favor of a higher hard-currency rate), and ATM withdrawal fees plus poor exchange rates can quietly cost 5–8%. Use a no-foreign-fee debit card and prefer paying in lira via card.
The variety is genuinely unmatched. A two-week trip can hit: Istanbul (Hagia Sophia, Blue Mosque, Topkapi, Bosphorus ferry, Grand Bazaar, the Asian-side neighborhoods of Kadıköy and Üsküdar that most tourists skip); Cappadocia (balloon flight, Göreme Open-Air Museum, the cave hotels of Uçhisar and Ürgüp, valley hikes through Rose Valley and Love Valley); Pamukkale and Hierapolis (white travertine thermal terraces over a Roman ruin); Ephesus and Selçuk (the second-largest preserved Roman city in the Mediterranean); the Mediterranean and Aegean coast (Antalya, Kaş, Fethiye, Ölüdeniz's blue lagoon, Bodrum, Çeşme); Eastern Anatolia (Mount Nemrut's giant stone heads, the city of Mardin, ancient Göbeklitepe, the world's oldest known temple complex). Few countries reward 14 days as densely.
You don't need to do all of it on the first trip. First-timers do well with a 7–10 day Istanbul + Cappadocia + a coastal taste structure. Returners go deeper, a Blue Cruise gulet week, an Eastern Anatolia loop, or a slow southwest road trip from Antalya through Olympos, Kaş, Patara Beach, Fethiye, and up to Bodrum.